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For improved graphic design, don’t split your modifiers

That's why for improved graphic design, considering the use of language and grammar is imperative. Language not only communicates what we have to say, but also inadvertently sends out a message about the type of person or organization we are. Imagine if Coca-Cola incorrectly spelt[...]

Posted on December 1, 2015 | by Mark Austin More

“High resolution” or “low resolution”?

Allow me to explain why these two phrases are nonsense. The key word here is ‘resolution’ which refers to the number of dots (or pixels) in a given area and despite our metric standards, the usual reference is ‘inches’. It therefore refers to the[...]

Posted on November 25, 2015 | by Mark Austin More

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